Reality bites! It is so hard to get noticed on Social Media if you are not Famous, talented or pretty. User engagement is a big factor in our social media life. So the question is… What does a regular person need to do to get noticed on Social Media and get user engagement? Here are some Instagram tips and tricks that can help you increase your followers and viewers!
Algo what? Algorithm is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
When it comes to feed performance, the algorithm prioritizes content that receives the most engagement. According to Instagram, the most important engagements for feed ranking are comments, likes, re shares, and for video posts, views.
Showing up on Instagram consistently and doing activities by posting to your stories or feed every day is so important! It helps your engagement, and helps your posts be seen by the algorithm.
Consistent posting on Instagram will not only improve your engagement but you also give signal to the algorithm that you’re an active account! The more frequently and consistently you post, the more likely your audience will see and engage with your content.
Instagram tips and tricks on Stories
As the Instagram algorithm continues to change and impact users’ engagement, it’s no surprise more and more users are spending time on Instagram Stories, rather than their feeds.
By posting to Instagram Stories more often, you have a better chance of appearing at the top of the stories feed on a follower’s homepage – giving you multiple chances throughout the day to be discovered!
Instagram tips and tricks about Video Posting
Videos are more able to convey a sense of story-telling than still images, and the fact that users are engaging more on Tiktok and youtube videos means that there is a majority of Social Media users who likes watching videos.
A video also performs better on average than other types of content Instagram when it comes to generating engagement.
Instagram Video Length
Your Instagram video should be no more than 60 seconds in length, as that is the upper limit for what the platform will support.
30 seconds might be an ideal time frame, as Instagram videos that received the most comments typically averaged about 26 seconds in length.
More than any other platform, Instagram is all about the visuals. Make sure your videos are visually stunning so they can easily grab the attention of viewers.
Time-lapse and back-and-forth looping videos are perennially popular on Instagram. You can use their Hyperlapse and Boomerang apps to create these fun and engaging video formats.
Be sure to use plenty of relevant hashtags to facilitate easier discovery of your videos.
Make the first seconds of your Instagram Video count
Instagram users quickly scroll through their feeds, so whether it’s a regular Instagram video ad or an Instagram story ad, brands need to make video ads that can make a users to stop scrolling.
You have no time at all to capture anyone’s attention, don’t go with slow introductions, create something that is bright, moves and catches attention.”
Make sure that the point second of your video moves that even with the sound off, viewers will immediately know that it’s a video and not a still image.If the first few seconds are still that it appears to be an image, users will scroll right by it without even realizing.
Add fewer text in your Instagram Video if possible
Instagram audio is muted by default, so we tend to put text in our video to send the message that you wouldn’t want any viewer to miss. Too much text, however, can be overwhelming for the viewer and make the video seem cluttered.
Focus on a single goal
Focus on a central theme, topic and goal for each video don’t try to incorporate all stuffs into one video.
If your video ad contains too many products or selling points, it will seem like a pitch. Target your viewers and create video content tailored for them.”
Your ads should not look like an ad
Sad reality, people don’t go to Social Media to watch ads. If you are promoting your product. make sure it doesn’t look like an ad. Be creative!
Video should blend naturally into Instagram feeds for the best reception and not be overly self-promotional
Use the right dimensions
Unlike on Facebook, in-feed videos can’t be enlarged to take up the whole phone screen on Instagram. In Stories, however, the video will fill the entire screen but should be designed and filmed vertically.
Use 1:1 aspect ratio of 1080×1080 and 1080×1920 for Stories.
Make loopable videos
Create a video that loops, with fade-out video and music at the intro and outro.
The longer a viewer spends time with your video, the more likely it is to make an impression.
Instagram has confirmed that likes and comments are super important when it comes to feed ranking. Try to encourage as many as possible for your posts. The best ways to do this is by ending your caption with a question.
All comments are taken into account, even if they only contain an emoji or two. The trick is to put something like this in your caption ” Comment Laugh if you like the Post/Video”
Try asking your followers to share their thoughts or feelings, double-tap if they agree, or tag a friend in the comments.
Instagram tips and tricks on Hashtags
What are Instagram hashtags?
A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol example #yourcountry.
They are used to categorize content and make it more discoverable. Anyone who clicks on a hashtag will see a page showing all the posts tagged with that hashtag.
Adding hashtags to your posts is one of the most effective ways to reach more people on Instagram, more reach equals more views!
With a good hashtag strategy, you won’t just reach more people, you’ll also reach people who are relevant and most likely to engage with your content. One of the best ways to gain valuable hashtag inspiration is by looking at other successful accounts and see what they are using. Look at brands or people with similar content, products, or target audience and assess their content strategy.
Why use Instagram hashtag?
Hashtags are an important way to expand your Instagram audience. Posts with hashtag will appear on the page for that hashtag. You can also use hashtag on your Story, it could be included in the relevant hashtag.
Some people follow hashtags, which means they could see your post in their feed even if they are not following you.
Comment a hashtag on your own post
Hashtag will also work if you comment it on your post This is also a good way to hide hashtags if you think they are clutter on your caption area.
Types of Hashtags
Instagram breaks hashtags down into nine distinct types:
Product or service hashtags – These are basic key phrase to describe your product or service, like #watch or #food
Niche hashtags -These are more specific, showing where you fit in the context of your industry, like #watchcollector or #foodie.
Community hashtags -Communities exist on Instagram, and these hashtags help you find and join them. Think #artofinstagram or #chefsofinstgram
Event hashtags – These refers to real holidays or seasons, like #christmas #valentines
Location hashtags – It is always a good idea to include a hashtag that refers to your location, like #yourcountry or #yourcity
Daily hashtags -Every day has plenty of its own hashtags, from #monday through #sunday.
Relevant phrase hashtags – These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. #amwriting or #shewhowanders
Acronym hashtags – Popular acronym hashtags include #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you only live once.
Emoji hashtags – These hashtags can include emojis on their own, #+ emoji
How many hashtags on Instagram to use
Max is 30 hashtags on a regular post, and up to 10 hashtags on a Story. But just because you can use that many hashtags for Instagram doesn’t mean you should. The most common number of hashtag is 1- 3, but putting 9-11 is not bad