Business benefits of graphic design
If you think that Graphic design is just for ads appearances, then you are taking the wrong path in marketing. Its importance is often undervalued, but a good graphic design can bring many important business benefits.
When used effectively graphic design can boost your company’s marketing and making it better communicate visually.
A really well planned Graphics has a great power to instruct, enlighten and convince audience rather than ads full of text and sounds.
90% of the information transmitted into the brain is visual that is why almost all successful businesses have a really good visual campaign and because of this the benefits are also high.
We are visual creatures. Most of us process information based on what we see. 65% of us are visual learners and that is one of the reasons platforms like You tube became successful.
Too much text to read in an ad would requires the brain to exert more time and effort to absorb what is trying to be said.
According to 3M Research, visuals are processed by humans 60,000 times faster than text. Good graphics can instantly communicate a message, feeling, emotion, and value; sometimes in as quickly as one second.
Business Benefits of Graphic Design
Impact – a business with just plain text as its logo is not as appealing as a company with a really cool logo. And a really good logo has the potential to catch a client’s attention.
Maybe you wouldn’t believe me but most consumers ignores products that have a poor visual design or has no packaging design at all.
Brand Recognition – Graphic design helps form your visual identity, which reflects your company’s values and mission.
Your company’s branding starts with a good logo then grows to every aspect of your business communications, be it ads, websites or video.
These things work together to shape your identity and brand. Your brand should provide an instant connection to the goods and services that you offer.
Communication – Graphic design can be very effective at charming and encouraging your clients to want to know more about your product.
It can also be used to produce visual messages that can better help you communicate your ideas. An informative image can convey ideas that cannot be expressed with words alone.